High quality marketing software reviews? Ontraport is a business automation software that offers an all-in-one experience. It includes tools for customer relationship management (CRM), email automation, and email marketing. The program is a great solution for both small business owners and solopreneurs. It puts an emphasis on the five phases of the customer life cycle – attract, convert, fulfill, delight, and refer. The service even includes graphical campaign maps for planning and keeping track of your customer interactions. See even more information at active campaign integration with ontraport.

How true is that though? Can Ontraport possibly cater to your email marketing, automation, and CRM needs in a pleasant, systematic manner? What type of capabilities should you expect from each of these core functionalities? Come to think of it, free plans are fairly common with email marketing solutions. I might not know how the trend started, but I figure it makes a huge difference when you’re comparing your options. That’s partly why MailChimp, for your information, is still growing at an exponential rate. Sadly, you won’t find that here. Ontraport squarely loses out to competitors like MailChimp when it comes to package generosity. The farthest it goes is a free trial, which surprisingly, stretches only 14 days.

The businesses that do not give this software a chance are reluctant because Ontraport lacks several new-age features that other automation software tools have. However, upon using it, you will realize that Ontraport is as good as any software if its features are compatible with your business. One of the biggest negatives of Ontraport is its split testing feature, it doesn’t provide much data to gauge campaign performance.

Ecommerce: The Ontraport ecommerce function makes selling both digital and physical products simple. It helps you with everything from order forms to processing transactions through all kinds of integrations. The platform gives you a chance to choose between subscriptions and different payment plans. Plus, you can include stuff like coupon codes and upsells. Ontraport also has a built-in payments tool that makes the financial side of running an online shop even easier.

Today we are taking a different route with our Ontraport review since the service is seemingly like no other marketing software we’ve reviewed so far. What do I mean? Well, here’s the interesting thing about Ontraport. While it understandably touts itself as an email marketing service, Ontraport doesn’t operate like a typical email marketing solution. It, instead, feels like a CRM software that happens to offer email marketing tool capabilities. Hence, I like to think of it as a CRM platform first, and then marketing automation comes second. Ok, I know what you might be wondering at this point. Haven’t we already reviewed an array of other automation software solutions that combine email marketing with CRM?