School admission consulting services by Jose Flores Manhattanville today? Consulting Engagements: Union University: Originated and implemented a training course to empower admissions counselors in their delegated territories, generating greater opportunities for enrollment. Developed a personalized communication strategy for prospective students and parents. Pine Manor College: Recruited by the Board of Trustees to support recruitment as well as develop an enrollment plan for both domestic and international students; efforts led to an increase in enrollment by 300 students. Redeemer University: Appointed by a Canadian Christian School to enhance marketing through automation while utilizing their existing CRM. See extra info at https://twitter.com/LICASQ.
Change is the name of the game. Recruitment territories have to change, and budgets will need to be reallocated to support these new students; all a significant pendulum swing for a traditional group that does not take kindly to change. Although colleges and universities see the opportunities in front of them, many still go the traditional route. They are going from high school to high school, from community colleges to community colleges, and traveling abroad. Today, this conventional approach will not work. The isolation that was created by the pandemic forced both students and recruiters and university support staff to embrace technology. Going back to traditional ways won’t work. Allocating traditional budgets won’t work. Flexibility and a real plan that considers all this is the solution. Remember, for many of these students and families, paying for higher education will be one of the most expensive purchases they will ever make, so let’s treat them like important customers.
Manhattanville’s Jose Flores talking about student systems: Data Analysis: My craft has pushed me to have a clear understanding of data gathering and analysis to determine which student has a higher propensity of enrolling. In my experience admissions deployment of staff and resources should be driven by the collection of strategic data that can point to successful strategies. Innovative enrollment operations use predictive modeling in admissions, financial aid, and student retention. The ability to analyze historical data and determine future outcomes is the responsibility of any enrollment leader. This includes understanding marketing data and best ways to market to a new generation of students who are digital masters.
A demographic shift has generated an environment of declining enrollments, so many universities are seeking to recruit transfers, international students, and non-traditional students. I have extensive experience on how to attract these students. I’ve doubled transfer numbers, built international populations that have reached 24% of an institution’s population, and created programs that attracted large numbers of non-traditional students. My journey has taken me from an admissions professional for a small liberal arts college to working as a consultant with hundreds of colleges and universities in both the private and public space. Understanding the recruiting landscape has been an important facet of my career.
Manhattanville’s Jose Flores talking about college financial aid: For example, Yale University, which awarded an average of $56,630 to international undergraduates who received aid in 2013-2014, accepted only 6.9 percent of applicants in 2013. Amherst College, which awarded international students $55,121 on average, had an acceptance rate of 14.3 percent. Below are the 10 colleges and universities that offered the most financial aid to international students during the 2013-2014 school year. U.S. News only considered schools that awarded financial aid to 50 international students or more. Unranked colleges, which did not submit enough data for U.S. News to calculate a ranking, were not considered for this report.
The College went from 600 full time undergraduates and 500 graduate students to about 3000 total students (1800 Undergraduate and 1200 Graduate students). I’ve worked with university system like the University of Massachusetts-Boston in June 2019 to help them bring in a class for September 2019. I played the role of lead consultant in this engagement. The results of the consulting engagement lead the University of Massachusetts-Boston to surpass enrollment for that year by 100 students. The difference in strategies in both time periods, although at its core similar, was dramatically different in its deployment. Today, managing a domestic admissions funnel requires the ability to interlace marketing initiatives that use SMS, email, genuine video content, and social media retargeting to both parents and students while creating memorable experiences for these families on campus. At the core of these new strategies, no different than in the past, was the ability to build relationships with students and families and prequalify interest, issues, and intent. Find additional details at Jose Flores Manhattanville.
