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The unpredictable nature of the pandemic has sidelined most companies’ long-term business plans. And while companies will always need to remain true to their mission, vision and purpose as their North Star, I firmly believe that leaders who focus on short-term results right now will be well positioned for long-term success. Because, ultimately, success begets success. Although I agree with Peter Drucker’s saying that “culture eats strategy for breakfast,” SMBs cannot afford to completely do away with strategic planning right now. Keep an eye trained on the big picture, but today’s “priority playbook” has to start with what’s right in front of you. Putting in place priorities to control costs, nurture customers, care for your employees and protect your culture are the best plans for helping SMBs not just survive this pandemic but also prepare for greater future success.
In response to the recent COVID-19 pandemic, experts expect nearly 50 million new candidates to flood the market. For the first time in years, we’re seeing a shift from a so-called “candidate’s market” to an “employer’s market,” with a greater number of potential employees than there are open jobs. Many organizations and hiring managers are taking this time to rest on their laurels, assuming that candidates will come to them.
Assess how each candidate’s work arrangement should be structured. Could it be a contract role to allow more flexibility than is possible with a fulltime hire? Consider structuring hires to minimize unemployment and outplacement costs in the present climate of uncertainty. Implement low-cost, minimal-effort, yet high-impact employee retention and mental health practices. Everyone knows we are in an unprecedented time and companies are making some things up as they go along. But keeping new and current employees involved and part of the plan will foster a climate of “we’re all in this together,” where the company’s next great idea can come from any employee that wants to contribute. Scared, resentful employees don’t often want to offer ideas.
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